Saturday 3 September 2011

Facepaints and Visitor Feedback

You might not think that facepainting and museums go all that well together. Dogs, butterflies and spiderman in lurid colours on kids' faces are more the realm of birthday parties than museum events, right?

Well, I'm sort of hoping I might change your mind about that in this post.

Here are the top reasons I think facepainting should be included in at least a couple of your events every year. Oh, and it's important that it's your staff doing it too - but I'll get to that in a minute.

1. Kids LOVE it. And I mean LOVE. Most children who would otherwise not sit still to engage with anything remotely museum-y (is there such a thing?) will happily sit quietly for ten minutes and let someone doodle on their face with a paintbrush.

2. Parents love it too. Mostly because of #1 - they love that their kids get to sit quietly for a few minutes. I'm sure they love the animal impressions that come after you've finished just as much, too.

3. Most importantly: it gives you a captive audience. Whilst the child is sitting there, at the mercy of your artistic talent, you can ask them all the questions you wish you could ask every visitor. Are you having a good day? What's your favourite thing you've seen or done? Is there something you're looking forward to later? Have you been here before? Everything you ever wanted to know. And their parents are right there too, ready to be quizzed. Have you ever had a better chance to do some on-the-spot evaluation?

Bearing that in mind, because I'm sure I've just convinced you all to slot some facepainting into your programmes for next year, here's a few things you need to think about before you get out your "facepainting here today" sign.

1. Buy good paints. I can't stress how important it is not to give your visitors an allergic reaction with cheap face paints. Invest in a decent brand, like Snazaroo. It's honestly worth it; not only are good paints easier to paint with than the ones you might pick up from the poundstore, but you'll get some instant respect from any visitors who have painted faces before just for having a good brand on the table.

2. Find someone with some artistic talent to do the painting. It's not fair to say that everyone can be a face painter. Having said that, though, just because you've not done it before doesn't mean you'll be terrible; there are some excellent books out there which have some great simple designs in. If you're only confident doing a tiger, a butterfly and a dog then that's fine. Just make sure you make that clear on the signs that that's what you're offering.

3. Consider your event and your audience. Nature events are a great time to get out the facepaints because it's so easy to find loads of great inspiration for face paint designs in the animal kingdom. But that's not your only option; I've done painting for "princesses" and "fairies" at a magical event before, just by offering small stars or glittery swirls. Small children often won't sit still long enough for a full face so if you know you're going to get a lot of little ones then think about what cheek or arm designs you could do.

4. Facepainting doesn't have to cost the Earth. Parents are very grateful when you can offer it for free, or even for a small charge such as £1 for a full face. If you're not confident in your abilities just yet, offer it for free. You can always start charging at events later in the year when you feel you have improved.

5. Facepainting is time consuming. Make sure you plan enough time into your day for it. If you're expecting a lot of visitors then don't expect your facepainting staff member to have time to do anything else that day.

I've been facepainting for about five or six years now, so if you've got any other questions about it then just ask, as always I'm happy to answer.